shouting... I CAN'T PRINT!
It happens to me all the time. A colleague walks up to me and complains that they can't print. This is "a" problem - but it is not "the" problem. And some might even say that the fact that they can't print is a "symptom" of an underlying "problem".
So what might be the problem?
A list of problems might be:
You get the idea.
Business people often do the same thing...
I regularly work with business clients who suffer from a similar confusion between problem and symptom.
Shouting: I CAN'T GET NEW CUSTOMERS
That's the symptom - but it's not really the problem. Here are a list of potential problems.
Bottom line: You can't solve a problem that you don't identify correctly.
Spend some time working to understand not only the symptom - but the underlying problem for your business. Once you understand the problem, then you can start moving towards a solution.
At StartupBusinessReview I work with clients to help them understand their business problems and then to provide actionable insights that allow them to start, grow and scale their business. Take the 5 Minute Checkup survey today.
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